Flower and Jane's Guide to Launching a Paper Flower Business
Originally published in 2018 on my website, this free guide has been updated for you. This is a guide on how to become a paper florist, written for an American audience. Take from it what works for you in your situation. There is no one-size-fits-all approach!
In 2016 I began my paper florist journey and conceived Florabeane Paper Flowers (now Flower and Jane) after the thrill of my first sale. Establishing it as a business took time! I found myself researching constantly to improve my business practice and achieve a brand identity that allowed me to flourish as an artist. I want you to flourish as an artist, too.
This guide is based on my personal experiences and is intended to be read and implemented over time. This guide is for people serious about taking their passion for paper flowers to the next level.
There are 14 parts to this free guide, and lots of visual examples to share. Let's dive in!
This guide contains some affiliate links. I receive a commission for sales made via these links.
Your Instructor
I am the owner of flower and jane, a creative paper design studio in Maine specializing in botanical paper sculpture. I have a Master of Science in education and a BA in interdisciplinary fine arts.
Course Curriculum
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PreviewPreface to the Second Edition
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PreviewIntroduction to this guide
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Previewexamples :: intro
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PreviewPart 1. Be good at what you do
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Previewexamples :: part 1
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PreviewPart 2. Systems offset chaos
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Previewexamples :: part 2
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PreviewPart 3. The name is part of the game
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Previewexamples :: part 3
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PreviewPart 4. Do the paperwork
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Previewexamples :: part 4
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PreviewPart 5. Find your suppliers
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PreviewPart 6. Master the flow
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Previewexamples :: part 6
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PreviewPart 7. Brand simple
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Previewexamples :: part 7
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PreviewPart 8. Brand consistently
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PreviewPart 9. Own your online presence
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PreviewPart 10. Connect with your people
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PreviewPart 11. Choose a market
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PreviewPart 12. The price is right
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PreviewPart 13. Choose wisely
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PreviewPart 14. Float, pivot, scale
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PreviewReview the guide
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PreviewConnect with me
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PreviewPrint the tips